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Case studies

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Graham Lewis
September 1, 1981
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Citation

Lewis, G. (1981a, September 01). Definition of a market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/definition-of-a-market